ABOUT US

Snapper Rock leading the UV50+ children's swimwear market. From the beaches to the bays, rivers to the waves or just hanging at the pool, where there is summer there is Snapper Rock.

Our Story

Snapper Rock began in 2003 when we moved from NZ to one of America’s great sailing capitals - Annapolis, and saw the need for fun, fresh and functional, protective gear for kids on the water.  Snapper Rock was launched for the junior sailing market, and it didn't take long before we expanded our sun protection range for children 0-12+ years. 
 
Our "Snapper Rock" sits in an area of water in the Bay of Islands, New Zealand famous for its sailing, surfing, boating and swimming.  Everyone that loves water has their very own Snapper Rock somewhere in the world!
 

Why Snapper Rock?

As parents we make sure that what our kids like to wear is what we launch.  We ensure that our swimwear has the functionality that parents want - UV protection (blocking 98% of all harmful rays) lightweight, breathable and quick drying without compromising on style.  Designed in New Zealand, where our ozone layer is very thin, we have the expertise in ways we can protect our kids in the sun, without taking away their fun.  We use the latest fabric technology, colors and designs to ensure Snapper Rock continues to lead this market segment.

From baby one piece sunsuits, to cool mix and match swim sets, rash tops, boardies, hats and kaftans, Snapper Rock has your kids covered head to toe.  Our new beachwear range features after-sun kaftans, towelling onezies, swimbags, sundresses's and accessories.  Choose a set or mix and match our separates to create your own Snapper Rock look.

We love summer and the sun, and we all need Vitamin D, but like all good things its about moderation.  We don't want to take away anymore of our kids freedom, we want them to enjoy the type of carefree summers we had, we want them to be outside playing, and with Snapper Rock you can relax a little, knowing your kids aren't the ones getting sunburnt this summer -  Have a rock'n summer

Liz Eglinton - Founder